If you have ever watched her show, you can see that Ellen is a great person within the media realm, but she is also a really big contradiction. Her show gives people something to smile about, positive attitude, and great insight. This is fine, but does she really stand up for a positive world?
Hegemony relates to Ellen through the actions she takes to keep her mass crowd. She does have her great ways, but are they all great? I think not. If she is always trying to keep a positive outlook on life and helping others, why would she be giving people in the crowd free commodity all the time? She gives away free cars, gift certificates to all kinds of different commercialized restaurants, salons, etc. Her crowd is based off of a positive attitude, followed closely by commodity.
The confederate flag is another good example. This symbol of southern culture in America holds certain values based off of old times, but today, this flag is used more as a symbol of inidividuality. Around places like here, in Ohio, I see this flag a lot and know a lot of people who wave this flag. These people have never lived in the south and do not have the values of a confederate. They use this flag as more of a symbol of their country style and there are many others who do this same thing.
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